"We have used QuikConcepts for several years to meet our
promotional needs and supply apparel for our employees. We hav always
received quality products at competitive prices delivered on time as
promised. Their friendly and professional staff makes the whole
ordering process a very rewarding experience. —Becky
Jackson, Human Resources, OFS Fitel
"It's a
pleasure to work with David Hurst and QuikConcepts. They have done a
wonderful job providing for EQUIP's promotional needs the last several
years. Their work is done with quality and timeliness while providing
excellent customer service with a great attitude. I appreciate the
care taken to understand our needs and desires, because of that, we
have always received good feedback on the items we have ordered. I
highly recommend QuikConcepts." —Amber Davidson, EQUIP,
Communications Director
"QuikConcepts epitomized customer service. We have a very active
program, and they keep files of what we order, deliver our orders
ahead of schedule and keep their eyes open for products that could
benefit us in the future. We are very loyal to QuikConcepts due to
their competitive pricing and outstanding customer service."
—Amy Fuhlman, marketing Manager, Janus International
"At West Georgia Technical College, our business is to educate the
workforce that fuels West Georgia’s economic engine. We strive to
reach prospective students, community partners and employers through a
variety of creative marketing strategies. QuikConcepts Promotions has
long been one of our best marketing partners! David and his staff
understand our business and work closely with us to identify the best
approach to any promotion. I consider QuikConcepts Promotions to be a
part of our marketing team—they’ve helped us in developing unique
promotional ideas that yield big results without a big budget!"
—Dawn Cook, VP Institutional Advancement, West GA Technical College
Nintendo of AmericaObjective: To assist Nintendo of America with the post-launch
marketing and branding of the new Wii game system.
Strategy
& Execution: The most unique aspect of the new Wii game system is the
hand-held remote that allows players to interact wirelessly with the
game screen. Capitalizing on this point of differentiation among
its competitors, Nintendo designed a key chain flashlight replica
of the remote. Even better, the lighted element of the keychain was
a blue light, similar to the blue LED light on the real remote. The
keychain was promoted on Nintendo websites as a free gift for new
subscribers of Nintendo Power Magazine. The “gotta have it” appeal
of the keychain quickly made it a hot topic on Nintendo blogs and
on gaming bulletin boards. The keychain may even earn a “bonus life”
as there has been significant interest from retail stores to offer
the item for re-sale.
Results: Immediately following the
promotion, there was a distinct and significant spike in
subscriptions to Nintendo Power Magazine. To date, more than 130,000
Wii Lighted Remote Keychains have shipped with even more purchase
orders submitted.
> Fresh Ideas