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SIGN UP FOR THE QUIKCONCEPTS WEEKLY PROMOTIONS
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KPC Greenstone Roberts & Hunter Public
Relations for
Domino® Sugar
 Objective: Promote the Domino Sugar national
sponsorship of Children's Miracle Network through toy collection
drives at malls in five U.S. cities. Gifts were the incentive for the
shoppers to donate toys to benefit local
hospitals.
Solution: Custom-printed Domino Sugar recipe attached to
old-fashioned gingerbread man cookie cutter. ePromos Special Account
Services sourced a unique gingerbread man cookie cutter and tied a
customer printed recipe/holiday card onto the product using silver
ribbon. The promotion was a great success and resulted in thousands of
donated toys and a rejuvenation of interest in holiday baking of
course using Domino Sugar.
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